Our partners

Via India works with various designers, organizations and individual craftsmen. We know all of them individually, how they work and which materials they use.

COVID-19 UPDATE

Due to the severe Corona outbreak in India since April 2021, deliveries have been delayed.

At the Cotton Rack label in Jaipur, one man is working on part of our new summer collection. Master-ji as he is called, cuts the fabrics and sews the clothes. He is safely working alone for Via India. It is slow but progressing steadily. We hope to have everything in by the end of May.

We expect new, beautiful long blouse jackets from the Karomi label in mid-May. The makers just received the order on the last day of the election rally on April 29 in West Bengal. Sarika expected a lockdown on April 30, so she shipped everything super fast.

And then we expect a limited delivery from a new label Crow. Because going to India yourself is not an option, there will be a modest set of different dresses and tops that we can assess and then reorder later. Crow is based in Ahmedabad (Gujarat), which was one of the first regions to be hit very hard. The design studio has been locked for the safety of the people even before the lockdown. They don't know when they can open again.

Designer Brands

  • Via India (designer: Divya Aluhwalia), Gurgaon. Divya Aluhwalia owns her own label, Akira Ming. She is also the designer of the Via India collection. She uses animal-friendly silk with environmentally-friendly prints.
  • Akaaro (designer: Gaurav Gupta), New Delhi. At Akaaro a lot of experiments are going on with weaving techniques and natural fabrics. Talented weavers from all over India work for Akaaro. Samples and clothing are made in the small-scale studio in Delhi.
  • Padmaja (designer: Padmaja Krishnan), Mumbai. Padmaja is a small label. Padmaja works closely with the weaver collective Women Weave. She uses hand-spun and handwoven indigenous cotton and vegetable dyes for her collections.
  • Amba (designer: Hema Shroff-Patel), Mumbai. Amba is a small label of luxury, very finely woven scarves. Hema also works together with the weaving collective Women Weave. Amba is a social enterprise that invests around 80 percent of its income in the weaver community.
  • Upasana (designer: Uma Prajapati), Auroville. Every employee at Upasana has a vote in business operations. At Upasana they work with vegetable dyes and through various projects local cotton farmers and weavers are supported financially and economically.

Individual craftsmen

Adil and Zakiya Khatri and Ali Mohammad Khatri (makers of the tie & dye scarves with bandhani and shibori techniques); Samjhi and Rajesh (weavers of the bhudjodi scarves).

Organizations

  • Avani , Tripuradevi. Set up by couple Rashmi and Rashmese, Avani has grown in 25 years into an organization and community that is almost completely self-sufficient with its own energy generation from pine needles, a vegetable water purification system and solar energy. In the complex with different buildings, vegetable dyes are made from self-grown plants. The spinning and weaving of local wool and cotton is done by women in small mountain villages.
  • KGU , Mukteshwar. This NGO provides employment among local farmers and weavers. In addition, they facilitate a large group of women who knit clothes and thus gain economic independence.